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Why Your Email Address is So Important
One of the easiest ways to promote your business and your website is through your email address. Instead of advertising for your internet service provider, you could be advertising your domain name!If...
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Creating a Rich Email Signature
Several friends and clients have noticed that I have an email signature that includes graphics and links, and have asked how they can use a similar signature themselves. It's a little complicated as...
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How to Build a Better Mailing List
There are multiple ways to create a mailing list for direct marketing campaigns. Renting lists can be highly effective for reaching new customers or markets you’ve yet to fully penetrate, but as the...
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How to Integrate Your MailChimp Email Campaigns with HootSuite
The basic tenets of inbound marketing are that you will create content on your website, share it to social networks to drive traffic, and then collect email addresses of interested visitors to be used...
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The gloves are off, Email VS Mobile
The big heavyweight fight, Email Marketing VS Mobile Marketing. If you’re wondering which is more responsive, more effective, more convenient and which is flourishing and growing, then this article...
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Top 4 Old-School Marketing Methods That Actually Get Results
In this world of digital, digital, online, and digital, it may seem to some that there are no other viable options for companies looking to gain exposure for their brand. You might be surprised to know...
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